Matt Cutts is one of Google’s key SEO guys and he gave an excellent presentation at WordCamp 2007 in San Francisco. He outlined strategies, tools and tips for bloggers to use to increase the performance of their blog pages (traffic, monetization, revenue, etc.). He discusses the tools that he uses daily and those that he is considering. Matt tells you how to avoid mistakes and what tactics will get you into trouble with Google (buying / selling links – but he did give tips on link baiting). Some of the best comments came from his responses to questions from the audience.
All start-up companies should include blogs as a part of their website. As Matt pointed out, blog traffic brings organic traffic to not only the blog, but to the site too.
Download the presentation slide stack here:
http://www.mattcutts.com/blog/whitehat-seo-tips-for-bloggers/
The video of the presentation can be viewed here:
http://www.viddler.com/jpozadzides/videos/2/
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